Building a business is a highly competitive endeavor, regardless of the industry or niche. With new startups launching every day and established businesses continually evolving and innovating, competition is fierce.

I know that I’m not the only one who has noticed more extreme and disruptive sales tactics. From cold-calling to spamming, companies often resort to rude and irritating marketing methods that do nothing but alienate potential customers.

Consumers are increasingly drawn to purpose-driven brands. They want brands to prioritize their values and mission as much as their financial goals, with a clear focus on social or environmental causes. Consumers are now seeking to align their purchases with their personal values, making purpose-driven brands more appealing.

In this blog, we will explore why marketing investments are not only essential during a recession but also serve as catalysts for business expansion. By understanding the power of marketing in times of economic downturn, we can unlock the potential for sustainable growth and open up new avenues of success.

Start-ups and small businesses are notorious for skipping marketing planning. I get it! You’re busy doing a million different jobs and trying to build your own business. Often, you have to skip some steps in the beginning phases. But taking the time to plan your marketing strategy for the year is vital to your success.

It's important to maintain a distinct and recognizable design style, but keeping an eye on design trends and experimenting with new ideas can help you stay fresh, innovative, and ahead of the curve. Here are ten potential design trends to watch out for this year.