Citrus social media brand + web design

PROJECT DETAILS

Citrus Social Media is a strategic social media brand built for small businesses who want content that actually works. When Skylar relocated from Indianapolis to Denver, she wanted a brand and website that felt more professional, more memorable, and strong enough to stand out in a new market — without losing her fun personality.

the problem:

Skylar had real success creating content for clients, but her brand didn’t fully reflect her expertise. She needed a clearer service structure, stronger positioning, and a website that showcased proof of her work — not just pretty visuals.

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Citrus Social Media
May 2025-August 2025
Squarespace, Illustrator

The Solution

I designed a full rebrand and website experience for Citrus Social Media, starting with three creative concepts. She chose the “Wild Card” direction — featuring a disco ball lime that became the signature of the brand.

We built a fun, bold identity system with bright colors and custom hand-drawn icons, then designed a website that clearly communicates her services and highlights her work through project profiles that link out to real social media posts.

The final result is a brand that feels unmistakably Citrus: strategic, confident, and full of personality.

“Working with Sarah was a no-brainer. She asked all the right questions, understood how to showcase my services, and absolutely NAILED the creative direction bringing it aspects of my personality I would’ve never connected to my brand. I’m so grateful for her help bringing, not only my brand but, my website to life!”

— Skylar Whitney, Founder of Citrus Social Media

The Result

Citrus Social Media now has a brand and website that matches the quality of Skylar’s work — and helps her show up confidently in a new city and market.

The final look is: