GENUEN BRAND, LOGO + WEBSITE DESIGN
Project Details
When CerTech bought two companies, it became clear that the three companies needed to merge together as one. TREW Marketing was hired to rebrand and build a website for the brand.
As the designer on this project, I was tasked with coming up with a new logo and brand identity first. The client asked for a logo that exhibited quiet confidence while highlighting the “U” in Genuen. I used lowercase letters in a minimal font to show quiet confidence. Two triangles were added above the “U” to highlight the letter.
After finalizing the brand identity, I designed their website to fully encompass their brand. This 100+ page website was designed in HubSpot and written by technical writers and brand experts at TREW Marketing. I was tasked with designing page templates and strategizing how to merge content from three websites into cohesive pages.
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Genuen
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TREW Marketing
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October 2020 - April 2021
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Adobe Illustrator, HubSpot
i didn't immediately love [the name genuen] and i fell in love with it the day we worked with sarah from trEW and we got the logo right and it just all of a sudden it clickeD for me and it was…it was one of those things. it was like i just knew.
— Jeff Gray, CEO of Genuen
PROJECT deliverables
Logo Design
Brand Color Palette
Brand Mood boards
Brand Fonts and Typography
Brand Identity and Style Guide
Website Design + Implementation
Business Card Design
Corporate Pitch Deck
Ebook + Brochure Templates
Brand Video Design and Build
