Stand Up IndianA Marketing Campaigns
Project Details
Stand Up Indiana is a progressive communication hub focused on promoting progressive values and amplifying voter engagement. In 2023, they asked us to help them with digital and creative support to strengthen their online presence and expand their influence.
Stand Up Indiana needed to:
Launch their brand and website ahead of the 2024 election.
Launch + Grow their social media audience to reach progressive Hoosiers.
Consistently create engaging content to energize their base.
Expand their website with new pages and forms to facilitate voter education and registration.
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Stand Up Indiana
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December 2023 - Ongoing
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Adobe Illustrator, WordPress, Premier Pro, Canva
What We did
We provided weekly social media support, focusing on educational, engaging, and visually impactful content. Our strategy was to combine storytelling, political awareness, calls to action, and user engagement to increase their reach and spark conversations online.
Key Deliverables
Social media templates and content
Research and create social media campaigns
Build social media following
Video editing and production
Website content and graphics
Donation pages with clear CTAs
Voter registration pages
Website maintenance and support
Results
Increased Social Media Following: Stand Up Indiana grew organic Instagram followers from 0 to 2000+ in less than 6 months of launching
Improved Engagement Rates: Weekly content posts and interactive campaigns led to a noticeable uptick in engagement, with over 18K post interactions in 8 months.
Enhanced Website Functionality: With new web pages and forms in place, voter registration and newsletter sign-ups increased, contributing to the success of their election-year campaigns.
