inbound marketing

I know that I’m not the only one who has noticed more extreme and disruptive sales tactics. From cold-calling to spamming, companies often resort to rude and irritating marketing methods that do nothing but alienate potential customers.

Consumers are increasingly drawn to purpose-driven brands. They want brands to prioritize their values and mission as much as their financial goals, with a clear focus on social or environmental causes. Consumers are now seeking to align their purchases with their personal values, making purpose-driven brands more appealing.

I’ve been working as a creative marketer for nine years. I have 3 years of in-house experience, 4 years of agency experience, and 2 years of freelance experience. I’ve worked with over 15 marketing agencies, and have helped launch over 70 brands and websites. As someone who’s seen almost every side of marketing, I know that finding a creative partner is a challenge for most small businesses and startups.

In this blog, we will explore why marketing investments are not only essential during a recession but also serve as catalysts for business expansion. By understanding the power of marketing in times of economic downturn, we can unlock the potential for sustainable growth and open up new avenues of success.

Start-ups and small businesses are notorious for skipping marketing planning. I get it! You’re busy doing a million different jobs and trying to build your own business. Often, you have to skip some steps in the beginning phases. But taking the time to plan your marketing strategy for the year is vital to your success.

It’s crucial for businesses to have an online presence, and a well-designed website is the first step. However, having an attractive website alone is not enough. You have to engage web visitors and keep them coming back to your site. One of the best ways to do this is by incorporating interactive design elements into the website.